Fractional CMO and BRAND & Product Strategy Consultant
Jessica Park is a fractional marketing executive and brand/product strategy consultant specializing in early and growth stage consumer and lifestyle startups, helping founders scale from 7-8 to 9 figures. With a focus on profitability and 15 years of experience at firms like Away, Estée Lauder, and Maiden Home, she drives double/triple-digit growth through strategic partnerships, product expansion, and brand-building campaigns. Her early career at Oliver Wyman adds a strong analytical and strategic foundation to her approach. She holds an MBA from Wharton and is based in Brooklyn, New York.
Fractional marketing leadership
Marketing strategy development (comprehensive marketing, brand positioning, target audience and personas)
Campaign planning and execution (integrated and multi-channel across digital, social, email, print, etc.)
Content strategy and creation
Brand development (brand identity and guidelines, messaging and tone of voice development, brand storytelling and narrative creation)
Market research and analysis (competitive and customer insights)
Product launches: product innovation, merchandising, and go-to-market planning
Partnership and collaboration management (strategic partnerships, co-marketing, influencers)
Marketing org design, hiring, coaching